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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Foil highlights on light brown hair.

Foiled Cashmere: Why "Bessette Blonde" is 2026's Biggest Luxury Trend

suede blonde feature image front view

Suede Blonde: What It is and Why It Looks Softer Than Bright Blonde

march 2026 launch list

Product Launches

7 New Hair Product and Tool Launches Stylists Should Know This Spring

Modern Mullet 2026 Hair Trend Photo Credit_ Instagram via @cal_newsome3

BTC Hair Trend Report

The Modern Mullet is Defining 2026: Here's How to Cut It Right

Before-and-after transformation showing dark hair lifted to dimensional blonde highlights.

How To Make Blonde Highlights Pop on Dark Bases

Soft, low chignon hairstyle with loose face-framing pieces and natural texture

BTC Hair Trend Report

Soft Chignons Are the Quiet Luxury Updo Taking Over 2026

Connor Storrie Hosts SNL_ How To Get His Curls by Candice Birns4

Connor Storrie's Effortless Curls as Saturday Night Live Host

the wizard demo

How to Turn Client Concerns Into Confident Retail Sales

the modern french twist

BTC Hair Trend Report

The Modern French Twist is Back—Here's Why This Classic Style is Everywhere Again

messy girl aesthetic updo trends 2026

BTC Hair Trend Report

4 Updo Trends That Will Dominate 2026

Tate McRae with long, honey-blonde hair styled in smooth, blended layers with face-framing volume.

BTC Hair Trend Report

2026 Hair Color Trends, According to Celebrity Stylists and Color Experts

Keune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives

amika means friend tour

Amika Hits the Road With "Amika Means Friend" Tour This Spring

2026-haircut-trends-layers-fringe-hirohair (2)

BTC Hair Trend Report

The Top Haircut Trends of 2026

2026haircuttrends-BUTTERFLYCUT-DREAHENTY (2)

BTC Hair Trend Report

The Biggest Long Haircut Trends For 2026

mens hair trends feat modern mullet on Jacob Elordi

What Men Are Actually Asking Their Barbers and Hairdressers For in 2026

margot robbie with long corset style braid

Celebrity Styling

How Margot Robbie's Wuthering Heights Hair Was Built: Corset Braids and Lace Wigs

Ulta the Artist Collective Members

Ulta Beauty Launches Their Artist Collective With 28 Stylists

bro flow hockey hair on hudson williams

Bro Flow: Why Hockey Hair is Making a Comeback

alysa-liu-angel-halo-hair-technique-breakdown-4

Celebrity Color

Olympic Skater Alysa Liu's Viral "Angel Halo" Hair, Explained by Her Colorist

men's fringe on Jacob Elordi

BTC Hair Trend Report

How to Style Boy Fringe For Texture, Movement and Natural Finish

Carolyn Bessette-Kennedy–inspired blonde with sleek, quiet luxury styling and minimal ’90s polish.

Foiled Cashmere is the "It" Blonde Trend of 2026

everywhere we look we are seeing boy fringe with a collage of men's fringe photos

Boy Fringe is Taking Over Men's Cuts—Here's How to Cut It

megan fox pink hair

BTC Hair Trend Report

Pink Hair is Back For 2026—And It's Glossier, More Metallic and Multi-Dimensional

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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