Classic Foils Are Back. So Is The Higher Paycheck.

Full foils are making a major comeback, and so is the higher paycheck. After nearly a decade of lived-in color dominating salon menus, the industry is shifting toward full-foiling. Fueled by a cultural storm of ’90s nostalgia and the “Quiet Luxury” aesthetic dominating TikTok and Pinterest, the shift is undeniable: The New ’90s Blonde is here, and Foiled Cashmere is the technique powering it. Created by the colorist behind Carolyn Bessette Kennedy’s blonde transformation in FX’s "Love Story", this iconic look reimagines the technique for today’s client.