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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Toning/Glossing

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Product Launches

Schwarzkopf Professional® Relaunches IGORA VIBRANCE Featuring Legendary Athletes

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Moroccanoil® Names Dimitris Giannetos Newest Global Celebrity Ambassador

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Monthly Product Launch List

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Here's How the Hair Industry Celebrated Pride Month

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Connecticut Becomes the Third State to Require Textured Hair Education

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Why Promoting Women to Leadership Positions is the Key to a Successful Hair Brand

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40+ Salon Suite Inspo Pics For Every Aesthetic

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Common Bridal Hair Challenges We Don't Talk About

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Get to Know the Brand Behind Miami Swim Week's Hair Looks

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BTC Hair Trend Report

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BTC Hair Trend Report

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BTC Hair Trend Report

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3 Cutting Fundamentals to Relearn For a Booming Business

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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