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BTC Hair Trend Report

8 October Hair Launches That Are Scary Good

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How To Create a Natural Bald Fade on Different Head Shapes

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Styling Curls/Texture

Want Defined, Frizz-Free Curls? Meet OLAPLEX's Groundbreaking Treatment

Learn how to perform a zero formaldehyde keratin smoothing treatment with Keratherapy Pure Renewal Plus+Z: Get the how-to steps.

Smoothing Hair Treatment

Product Launches

Celebrity Hairstylist Cesar Ramirez's Tips For Using the L'oréal Professionnel AirLight Pro

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Toning/Glossing

How To Create Bronde Hair: 7 Formulas & Color Tips

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Treatments/ Masks

How to Offer the OLAPLEX Add-Ons Your Clients Will WANT

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California Becomes the Latest State to Require Textured Hair Education

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Extension Application

What Are V-Light Extensions? The Future of Fine-Hair Extensions is Here

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Lightening Textured Hair: The Must-Dos & Mistakes to Avoid

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How to Style Fall 2024's Biggest Haircut Trends

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Dry or Weak Hair? 4 Key Tips to Strengthen Your Strands

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5 Purple Shampoo Hacks For the "I Still See Yellow" Client

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How-To: Refresh a Grown-Out Layered Cut

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New Appointments

The PBA Announces 2024-2027 Board of Directors & Advisory Council

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How to Open a Salon Suite 101: The Hairstylist's Checklist

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Soft-Dimension Brunette Without Any Lightener: Here's How

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Celebrity Styling

Sabrina Carpenter's Old Hollywood Curls For the VMAs

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Celebrity Styling

The Best Celebrity Hair Looks From the 2024 MTV Video Music Awards

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Celebrity Styling

Chappell Roan's Medieval VMAs Braided Updo

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Toning/Glossing

Blonde Toning Guide: 3 Key Tips & 5 Formulas to Save

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Cleansing Curly Hair: How to Properly Remove Buildup

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Sunkissed Expensive-Looking Brunettes 101: Formula & Sectioning Hacks Revealed

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Celebrity Color

Sabrina Carpenter is Redken's First-Ever Celebrity Ambassador

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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