Yes, It’s True—What You Didn’t Know About OLAPLEX’s Curl Technology

The creators of the bond building category have released one of their biggest innovations in the past decade; and it’s here to help you evolve your salon’s service menu for good. With OLAPLEX’s patented Bond Shaping™ Technology at its core, the OG trailblazer of healing bonds has designed a treatment to restore heal to wavy, curly and coily hair.

BTC’s Editors sat down with Christin Brown (@curlfactor)—celebrity curl specialist, California-based salon owner and OLAPLEX brand ambassador—for a stylist’s POV of exactly how this treatment…