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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Celebrity Styling

Paris Hilton's Sleek Ponytail at the 2025 VMAs

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Tate McRae's Layered, Feathered Hair at the 2025 VMAs

@rogermedinahair1

Celebrity Styling

The Best Celebrity Hairstyles at the 2025 VMAs

If you notice sudden changes in your client's scalp or hair (think: hair loss, bumps, odor), do you tell them? If yes, how without scaring them?

WWYD- What Would You Do?

From Thinning to Scalp Spots—What's a Stylist's Role?

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Use This Pro Trick to Cover or Blend Grays—Without Harsh Lines

aug 2025 ll

Monthly Product Launch List

15 Hair Products To Cure Those End-Of-Summer Blues

giorgio armani

Italian Fashion & Beauty Visionary, Giorgio Armani, Dies at 91

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BELLAMI Unveils "Be Full of Yourself" Campaign With Jen Atkin's Highlight Artists

ulta beauty pro team members

Ulta Beauty's Pro Team Welcomes Justin Toves-Vincilione & Gilad Goldstein

Gel manicure under UV light

Why Gel Nail Polish Used by Millions is Now Banned in the EU

Jill Buck

New Appointments

Davines North America Welcomes Jill Buck as Colour Ambassador

Photo Credit: Tony Truty

#ONESHOT HAIR AWARDS

2025 #ONESHOT Hair Awards Winners Announced at the 2025 BTC Show

Paul Mitchell Names Paris Hilton as New Global Ambassador

Screenshot 2025-08-20 at 2.48.15 PM

Celebrity Hairstylist Clayton Hawkins Named Brand Ambassador For Donna Bella Hair Extensions

foiliyage Photo Credit Instagram via @the.blonde.chronicles

Foilayage Vs. Open-Air Balayage: When To Choose One Over the Other

woman holding brush with hair on it shedding

Can Beta Blockers Cause Hair Loss? Here's the Answer

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Toning/Glossing

3 Toning Tips That Prove Gold Isn't Just For Warm Blondes

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Pro Beauty Events

Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

john paul mitchel, speach

Inside the Gathering: Desert Bloom—A Transformative Weekend With Paul Mitchell

When Costs Rise, What Happens Next, How 2 Salon Business Owners Are Handling It

When Product Costs Go Up, What Happens to Pricing?

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Bardot Bangs: Mapping, Cutting & What to Avoid

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#ONESHOT HAIR AWARDS

How To Make the Most of the 2025 BTC Show: Your Ultimate Guide

@whitefoxboutique (2)

The Classic Blowout: The "Go-See Outfit" of Hairstyles

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Dark Natural Blonde: Celebrity Colorists Share Foiling & Toning Tips

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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