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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Pro Beauty Events

L'oréal Professional's the TEXTURE of CHANGE™ Presents: The Power of Texture

Pro Beauty Events

Win a Getaway to Ibiza With milk_shake® PRO's #MirrorMoment Contest

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Manufacturer Events

6 Things You Missed at the Hair by Schwarzkopf Festival in Berlin

Get the Look: How to Achieve the Wet Look With Fringe

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Moroccanoil® Global Hair Competition 2025 Opens For Entries

Blonde model with soft, voluminous waves at LoveShackFancy NYFW 2025.

LoveShackFancy NYFW Runway Hair Embraces Texture & Movement

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It's Joico's 50th Anniversary Celebration: Win a Car, a Free Trip to LA & MORE!

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Pro Beauty Events

Beauty Changes Lives Gala 2025 Will Take Place During Premiere Orlando

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Pro Beauty Events

3 Things You Missed at Camp Amika 2024

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Behind the Chair Joins PBA's Hurricane Relief Efforts at "On Tour" Nashville

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This Major Hair Show Brought 1,000+ Hair Extension Specialists to Las Vegas

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Connecticut Becomes the Third State to Require Textured Hair Education

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Premiere Orlando 2024: Everything You Need to Know

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Pro Beauty Events

Schwarzkopf Professional® Launches LIFT Event Series Starring Chris Appleton

America's Beauty Show 2024

Pro Beauty Events

What You Missed at America's Beauty Show 2024

BTC's Founder & Creative Director led a Cosmo Talks session with industry disruptors at Cosmoprof Worldwide Bologna 2024

Pro Beauty Events

BTC on Location: Cosmoprof Bologna 2024

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Pro Beauty Events

America's Beauty Show 2024 Announced: What You Need to Know

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Schwarzkopf Professional® Announces Chris Appleton as New Global Color Ambassador

Beauty Changes Lives, One Day One Tickets One Million Possibilities Fundraiser Information

Pro Beauty Events

Beauty Changes Lives Sets Goal of Raising $1 Million For New Beauty Pros

Cosmo Prof 4th Annual World of Texture Virtual Event 2024

Pro Beauty Events

Cosmo Prof Announces 4th Annual Virtual World of Texture

OLAPLEX Announces New Brand Ambassadors

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Matrix Announces the Color Pop-Up Tour 2024

Amika Names Chelsea Riggs Chief Executive Officer

Sport Clips Contributes Millions Annually For Veterans, Cancer Research & More

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo