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Experience the excitement of the biggest hair event of the year, LIVE from The BTC Show MainStage. Witness industry icons from Redken, Moroccanoil®, Joico and ARC™ Scissors unveil the hottest looks and expert techniques for enhancing your skills and growing your business.
Redken: How to make life behind the chair more profitable by discovering creative, timesaving techniques to simplify your work and enhance design and color.
Moroccanoil®: This visual and educational presentation honors all of the most valuable hair education taught throughout the brand’s history.
Joico: Joico Artists’ tips for sought-after looks including balayage, bobs and precision blonding—plus, vote for live hair color techniques on stage.
ARC™ Scissors: Master trending haircuts like bobs, curly cuts, fringe and shags, and learn to personalize cuts for every client to grow your clientele and boost profits.
Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.
@yourgirlsteph, @btc_ontour