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Styling

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Latest Articles

s waves Barbie Ferreira Photo Credit Instagram via @claytonhawkins

The Biggest Mistakes That Make "Effortless" Waves Look Overdone

“Effortless” waves require more technical precision than they appear. Foundation, support, section size and iron selection all influence the finished shape and longevity of the style. Celebrity stylist and Donna Bella Hair Pro Ambassador Clayton Hawkins (@claytonhawkins)—whose clients include Olivia Rodrigo, Jenna Ortega, Dove Cameron and more—creates styles that need to hold through red carpets, premieres Continued

Blow Dryers

How to Style a Shag Haircut For the Perfect Texture & Volume

How Do You Style a Shag Haircut? Even though a shag can (and should) look effortlessly cool air-dried, the real magic happens in the styling. Creating lift at the crown, enhancing lived-in texture through the mids and defining those soft, piecey ends is what transforms a good cut into a signature look. Read a few Continued

Balayage

How To Create a Subtle Ombré With the Olsen Dip Technique

A Rooty, Intentional Ombré That Looks Grown-In—On Purpose Blending brightness with rooty depth, the Olsen Dip is Bianca Hillier’s (@biancacolour) signature take on modern ombré—a soft, dimensional blend that looks grown-in on purpose. Inspired by Mary-Kate and Ashley Olsen’s undone glamour, this technique channels effortless cool without the upkeep. Consider this your sign: Ombré Continued

Loose, rooty waves with soft texture—classic Olsen Dip styling with a modern lived-in blonde finish.

BTC Hair Trend Report

How to Wear the "Olsen Dip" Hair Trend Like It's 2005 Again

Undone Texture, Rooty Blonde—Olsen Twins Hair Is Back The Olsen twins defined 2000s boho—messy waves, rooty blondes and that lived-in cool that didn’t try too hard. Now their signature look, dubbed the Olsen Dip, is back. With clients asking for low-maintenance texture and color that grows out easy, recession hair is trending—and the twins did Continued

Blowouts

How to Style Fall 2024's Biggest Haircut Trends

Styling Tips for Fringe, Layers & “It Girl” Bobs Fall is officially here and with it comes the season's hottest haircut trends to embrace. This season, we're claiming your clients' most-requested cuts will include wispy face-framing layers, textured bobs and lobs, beveled “Old Money” bobs and XL long layers. Get ahead of the game and perfect Continued