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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Social Climbing at #THEBTCSHOW

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#ONESHOT HAIR AWARDS

8 Holiday Gifts Salon Owners Will Actually Love (Education, Tools and Best-Sellers)

8 Things to Get the Salon Owner in Your Life This Holiday Season While a break tops the list, salon owners have plenty of other holiday wishes this season. From your boss to your partner, friend or loved one, these are 10 gifts they’d genuinely love to find under the tree. (Caffeine didn’t quite make

The BTC Show Courses

22 Years of Business Lessons

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

The BTC Show Galleries

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Alfaparf Milano at #THEBTCSHOW 2021

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Farouk System at #Thebtcshow 2021

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#ONESHOT Hair Awards 2021

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Celebrity The BTC Show

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Conquer Marcel Fears With Tips From Celeb Stylist Harry Josh

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3 Tips to Achieve Chris Appleton's Snatched Ponytail

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7 Tips to Success From Your Favorite Celebrity Stylists

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The BTC Show Products

Legend Barber Chair

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BTC Events

5 Essential Tips For a Strong Team Culture

5 Non-Negotiables For A Successful Workplace If there's something we love the most about BTC, it's our team. In the words of BTC founder and CEO Mary Rector-Gable (@marybehindthechair), “We have a dream team. It’s taken so many years to build this amazing group and every single one of them adds something so unique to

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Cosmo Prof's World of Texture Summit Delivers Curl Type 4 Education

Cosmo Prof's Textured Hair Educational Summit Returns The demand for textured hair education has been sweeping cosmo schools and salons across the country. There's still a long way to go to give stylists and clients alike the knowledge they need to properly care for textured hair, but—with many states, businesses and educational platforms making strides

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#ONESHOT HAIR AWARDS

Breaking News: 2021 #Oneshot Hair Awards Winners

2021 #ONESHOT Hair Awards Winners Announced After a year and a half of multiple lockdowns, business challenges, cancelled EVERYTHING and social distancing, this year's #ONESHOT Hair Awards felt extra special. Now in its sixth year, #ONESHOT has become the world’s most important hair awards program, carrying its groundbreaking transparency, use of social media and global

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#Thebtcshow 2019: Day 2

THE BTC SHOW 2019: Hairdresser Education All you need is love…and a community of 3,500 hairdressers taking in education, experiences and inspo at THE BTC SHOW in Washington, D.C.! Today started with one of our favorite segments of the show—Mary’s Morning Inspiration, where she invites us all to get vulnerable and feel the LOVE.

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4 Haircuts for Every Client

4 Haircuts for Every Client

Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.

@mattyconrad, @markbustos +2

Rich Dimensional Brunettes

Rich Dimensional Brunettes

Master warm, dimensional sunset brunettes with Daniel Mora and Dean Roybal.

@danielmbeauty, @deanroybal

New Luxury Blend vs. New Luxury Ombré

New Luxury Blend vs. New Luxury Ombré

Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.

@larisadoll

Fusing Cut & Color: Master the Shag With Lived-In Dimension

Fusing Cut & Color: Master the Shag With Lived-In Dimension

Integrate cutting and color techniques to create cohesive, timeless looks with Jessica Scott Santo and Rachel Williams.

@jessicascotthair, @rachelwstylist

The BTC Show 2024—Day 1

The BTC Show 2024—Day 1

Witness industry icons from Redken, Moroccanoil®, Joico and ARC™ Scissors unveil the hottest looks and expert techniques for enhancing your skills and growing your business.

@thebtcshow

AI + Social Media Workshop

AI + Social Media Workshop

Revolutionize your social media game with AI, expert insights, mental health support and influencer tips.

@thebtcshow

Mary Rector, BTC Founder Interviews Frederic Aspiras

Mary Rector, BTC Founder Interviews Frederic Aspiras

Frederic Aspiras, the mastermind behind Lady Gaga's iconic looks, spills behind-the-scenes stories in this exclusive interview.

@marybehindthechair, @fredericaspiras

Gallery

#ONESHOT Hair Awards 2021: Finalist Party

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#Thebtcshow 2019

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BTC Balayage & Blondes Co-Lab at #Thebtcshow 2019

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Kenra Professional at #Thebtcshow 2019

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Victory Barber & Brand at #THEBTCSHOW 2019

BTC Events

4 Curl Set Tips From Celeb Stylist Adir Abergel

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From Faux Bobs to 1940s Curl Sets: 3 Must-Know Styling Techniques

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The "Social" Celebrity Panel

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