When the BTC Celebrity Panel gathered onstage at #thebtcshow 2017, it wasn’t long before the conversation turned to social media. For some on the panel—Beverly Hills Salon Owner Kim Vō (@mrkimvo); Victoria’s Secret stylist and Beachwaver inventor Sarah Potempa (@sarahpotempa), and Adir Abergel (@hairbyadir), whose triple A-list clients include Reese Witherspoon, Kristen Stewart and Kirsten Dunst—success happened long before Facebook was a glimmer in Mark Zuckerberg’s eye.

For others—Chris McMillan Salon’s Dominick Serna (@domdomhair) and Meche Salon’s Buddy Porter (@buddywporter), who works with Rita Ora, Lea Michele and Shailene…