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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Virtue

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Virtue

Products17 Articles57 Formulas4 Artists1

Color Formulas

Formulas Using Virtue

Submitted by BTC artists featuring Virtue products.

Dua Lipa New Blonde Hair Transformation Warm Blonde Color Formulas How To Brunette Two Toned 90s

Dua Lipa's Warm Two-Toned Blonde Transformation

Madonna Blonde Champagne Color Formulas Celebrity Hair Nicola Clarke How To and Application Steps

Madonna's Champagne Blonde

Emilia Clarke Game Of Thones Khaleesi Hair Brunette Bob Oscars 2019 Nicola Clarke Color Formulas

Emilia Clarke's Rich Brunette Bob (Goodbye, Khaleesi Blonde!)

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Galleries

Behind The Chair On Tour New York City Show

BTC "On Tour" New York City 2020

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BTC "On Tour" Nashville

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BTC "On Tour" London

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"On Tour" London Cocktail Party

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Color Correction: Golden Brunette Dimension

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Celebrity Panel at #Thebtcshow 2019

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Virtue® at #Thebtcshow 2019

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Co-Lab Cutting at #Thebtcshow 2019

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BTC "On Tour" Dallas

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"On Tour" Dallas Cocktail Party

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BTC "On Tour" Chicago

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Co-Lab Cutting at #THEBTCSHOW 2018

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo