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Alterna Haircare · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Written by BTC editors — Alterna Haircare is featured as a credited artist or subject, not the author.

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Henkel Appoints John Fortunato as General Manager of Schwarzkopf Professional North America and Alterna Haircare

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Alterna Haircare Announces New General Manager

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BREAKING NEWS: 16th Annual Stylist Choice Award WINNERS ANNOUNCED

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Industry News

BREAKING NEWS: Finalists Announced For the 2016 Stylist Choice Awards!

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Alterna Announces a New Creative Team

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Alterna Haircare Welcomes New Director of Sales and Education

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6 Tips For the Go-Out Blowout