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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

2010 ID.ARTIST Winner + Not Another Salon Owner Sophia Hilton / Photo Credit: Instagram via @hiltonsophia

Win a Year of Professional Training + a Photoshoot in NYC

Artist—Chris Appleton, Harriet Stokes, Patrick Wilson, Sophia Hilton

By Steph Bong·December 02, 2021

L’Oréal Pro's BIGGEST Talent Development Program Is Coming To America: How To Enter

Picture this: Your work being featured on celebs, the Met Gala carpet and magazine covers—or opening one of the most famous hair salons on Instagram. Could you be the next Sophia Hilton? You heard it here first! You CAN be her peer by applying for the same program that helped launch some of the biggest careers in hair.

For the FIRST TIME EVER, the ID.ARTIST talent mentorship program, sponsored by L’Oréal Professionnel, is coming to America, 18 years after the career-defining…

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