Video How-To: Toning Formulations For Icy Platinum

For clients who want to rock the purest of platinum from roots to ends, you know prelightening will only get you so far. The secret to achieving that clear, icy white shade—and to prevent you from hearing, “I still see yellow!”—is formulating the ideal toner. So we had the king of platinum and BTC Team Member Zach Mesquit (@zachmesquit) go live on our Facebook so he could share his go-to icy formulation using Schwarzkopf Professional IGORA VIBRANCE®. Watch the video below for the how-to, then keep scrolling for…