Bro flow—often referred to as hockey hair—is having a moment. Thanks to the popularity of hockey-inspired shows like “Heated Rivalry” and “Off Campus,” longer men’s hair with movement, texture and a lived-in finish is finding a new audience beyond the rink. “I think people are responding to how effortless and authentic these styles feel,” says celebrity men’s groomer Aika Flores (@by.aikaflores). “After years of very polished, tightly controlled grooming, there’s a shift toward hair that has personality, movement and individuality.” Save these inspo photos of Aika’s clientele, playing TV’s most-talked-about star athlete: Hudson Williams | Photo Credit: Instagram via @by.aikaflores (more…)
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How "Heated Rivalry" and "Off Campus" Turned Hockey Hair Into 2026's Biggest Men's Trend
Bro flow—often referred to as hockey hair—is having a moment. Thanks to the popularity of hockey-inspired shows like “Heated Rivalry” and “Off Campus,” longer men's hair with movement, texture and a lived-in finish is finding a new audience beyond the rink. “I think people are responding to how effortless and authentic these styles feel,” says Continued
June 3, 2026·1 min read
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