Bro flow—often referred to as hockey hair—is having a moment. Thanks to the popularity of hockey-inspired shows like “Heated Rivalry” and “Off Campus," longer men's hair with movement, texture and a lived-in finish is finding a new audience beyond the rink.

"I think people are responding to how effortless and authentic these styles feel," says celebrity men’s groomer Aika Flores (@by.aikaflores). "After years of very polished, tightly controlled grooming, there's a shift toward hair that has personality, movement and individuality."

Save these inspo photos of Aika's clientele, playing TV's most-talked-about star…