Let’s try to imagine what getting a smoothing treatment was like before Keratherapy unveiled their most recent line of Keratin smoothing treatments. Your client would sit helplessly in your chair for a handful of hours as you rub their hair in the foulest smelling solution that has ever met your nostrils. After the torturous experience, your client remains unsatisfied with meager frizz- and humidity-control for a handful of weeks, until they find themselves back in your chair, repeating the same process again.

This is the reason Keratherapy decided to reinvent this routine and make smoothing a far more…