We cannot stress this enough: Instagram is crucial to building your business. BTC’s Founder and Creative Director Mary Rector-Gable puts it this way: If you aren’t active on Instagram, you may be out of business in a year. We talked to some of your favorite Instagram hairdresser accounts to give you the tips you need to fill your chair and grow your followers.

Besides getting new clients, Instagram helps you get inspired by the work of others—and push your own creative boundaries. Competitions like BTC’s own #ONESHOT Hair Awards and the Bio Ionic Style Awards are a great…