Why Are Consultation Videos Going so Viral?

It’s About More Than Hair: Consultation Videos = A Bridge To Human Connection When scrolling through your feed, chances are you’ve paused on a video of a hairstylist deep in conversation with a client. Raw, honest, sometimes emotional conversations about hair journeys, past traumas, transformations and the plan to move forward. These consultation videos have carved out a viral space on social, garnering millions of views. But what makes them so compelling?     According to salon owner and ARC™ Scissors Ambassador Reema Jaber (@hairbyreema), the secret is in the dual appeal: “It’s both educational and speaks to both the client (more…)