Events

Get the Look: Modern CEO by Guido Palau at Alexander Wang FW18

February 21, 2018·1 min read

The sleek and sculpted hair spotted at Alexander Wang FW18 is high fashion’s take on corporate power dressing of the ’80s and ’90s, Redken Global Creative Director Guido Palau told BTC backstage at the show. Serious-hold products are required to create the comb tracks intentionally left in the hair, and the jaw clip (yes, it’s totally back!) is a must. Keep reading to see how to recreate the look.

Reels from GLOWWA™

Read This Next

Latest Articles

Soft pastel pink hair with long layers and curtain bangs, featuring a sheer, wearable pink tone created on a light blonde base.

5 Tips to Formulate Soft Pinks & Rose Golds

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

Close-up of a clean section showing TRUSS Fast Color applied at the root and gray regrowth area.

Gray Coverage: Are You Making These Sectioning Mistakes?

Mickey Colon applies TRUSS Fast Color to a curved section of hair during a gray coverage service.

How to Cover Gray Without Creating Hot Roots

formaldehyde-free hair botox

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

Lauren Freas reacts to her finished blonde style after receiving the milk_shake Everlasting Bonds treatment.s to her finished blonde style after receiving the milk_shake Everlasting Bonds treatment.

BTC Gets a First Look at Milk_shake'S New Everlasting Bonds Collection

emma stone's oscars look

How Tracey Cunningham Creates Rich, Multi-Dimensional Reds

Model with long copper hair styled in soft, voluminous layers and face-framing movement.

How to Avoid Holes in Long Layered Haircuts