Before Your Client Goes Blonde, Show Them This!

Our clients see hair terms on social media and hit the search bar running… but that doesn’t make them the experts! From the fear of “toner” turning blondes dark to the myth that colorists only use toner to fix their mistakes, we’re debunking five toning myths to help clients better understand the services that make or break their blonde results.

CLIENT: "If my stylist uses toner, they made a mistake."

FACT: The reality is: Everyone lifts warm. If you want a creamy champagne or pearly platinum, toning is a MUST,…