Davines just released its new demi-permanent haircolor collection, View. The color system is formulated with acid pH, 88 to 93 percent natural origin ingredients and 95 to 99 percent biodegradable ingredients designed at the Davines Research and Development Laboratories in Parma, Italy. Created to meet the needs of both colorists and clients, View guarantees extreme shine and added strength to each strand.

View is a versatile and extremely user-friendly system that tones bleached or lightened natural hair, evens out color, revives length and ends and covers up to 50 percent of grays. Easily change your View—the…