Men's Cutting Basics: How to Master Efficient, Personalized Haircuts

A great haircut isn’t one-size-fits-all. Knowing how to adapt your approach for each client builds trust and keeps them coming back. With 36 years of experience, barbering veteran Robert-Jan (Bertus) Rietveld (@the_bloody_butcher) has the answer—it’s all about cutting smarter, not harder.

A haircut is not one-size-fits-all, and neither is the approach. Turning a quick short cut into a more personalized client experience is what sets great stylists apart. As the co-founder of REUZEL, Bertus knows that mastering the clippers and scissors is the key to better blends,…