When PRAVANA's Caisa Airmet decided to spend the summer as a balayaged beach babe, she knew there was just one colorist for the job. So she headed to Sally Hershberger L.A. in West Hollywood for a rendezvous with Jess Gonzalez, aka @jesstheebesttcolor, for Jess’ signature summery blonde. Jess churns out sun-kissed locks all day from her bright perch in Sally’s salon—for models, DJs and other assorted it girls like Kylie Jenner’s bff Pia Mia and designer Sami Miró.

As PRAVANA’s Digital Director, Caisa’s always up for a new hue, and at any given moment…