Haircare

An Inventor of Olaplex Launches New Bond-Building Innovation

The New Acid-Free Bond Repair Treatment You Must Try Eric Pressly, Ph. D., one of the scientists and inventors behind OLAPLEX, has launched epres™, the newest technology in bond repair treatments. BTC had to get the inside scoop, so keep reading to learn more about his new innovation—plus, a Q&A with Eric! Formulated with Continued

December 14, 2022·1 min read

founders of olaplex launch new bond building acid free innovation
The New Acid-Free Bond Repair Treatment You Must Try Eric Pressly, Ph. D., one of the scientists and inventors behind OLAPLEX, has launched epres™, the newest technology in bond repair treatments. BTC had to get the inside scoop, so keep reading to learn more about his new innovation—plus, a Q&A with Eric!    Formulated with only four ingredients, epres™ is the only treatment on the market that uses Biodiffusion™ technology, enabling it to continue transforming the hair to be stronger and healthier long after it dries. The brand consists of two science-based treatments: One professional in-salon treatment and one consumer (more…)