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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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9 New Product Launches to Bring Into Summer

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Beyoncé Launches Haircare Line, Cécred & Stylist Grant Program

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16 New Hair Products To Add to Your Spring Rotation

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Redken Introduces New Acidic Bonding Curls & Curl Stylers

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The Best Hair Launches of March 2024

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Pick the New Paul Mitchell Colorways Shade—Here's How!

Amika Launches Pro-Only Smoothing Treatment

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11 New Game-Changing Hair Launches To Add to Your Arsenal

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The Latest Innovation in Hair Extensions: New INH Professional Genius Wefts

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New Year, New Hair Launches—See the Best Ones so Far!

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10 Hair Gift Sets Sure to Spread Joy This Holiday Season

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Zara & Guido Palau Launch Zara Hair Collection

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The Best Hair & Beauty Launches of November 2023

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New Product Launch: Olivia Garden Dazzle Brush Collection

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The Best Hair Product Launches of Fall 2023

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These September Hair Launches Will Cure Your Post-Summer Blues

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PSA: Wear This Bleach-Resistant Streetwear to the Salon

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These Are the Hottest Hair Launches to Close Out Summer 2023

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The Hottest Hair Product Launches of Summer 2023

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SexyHair® Provides Mental Health Resources For Stylists

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The Last Product Launch Before Summer 2023

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Spring 2023's Pro Beauty Product Launch

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Paul Mitchell Launches Complete Bond-Building System, Bond Rx

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8 NEW Products To Add to Your Station

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo