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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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All Topics Haircare Hair Color Haircuts Styling Business Hair Extensions Men's Celebrity Nails BTC Hair Trend Report Events Industry News Monthly Product Launch List

All Haircare Treatments/ Masks Fine/Thinning Hair Loss Scalp Care

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Express Foiled Blonde + Keratin Smoothing Treatment

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5 Tips For a Personalized, Lived-In Shag

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5 Cutting Tips For Perfectly Soft Bobs & Lobs

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Color Protecting

In-Salon Prescription Haircare…What?!

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Short Layers: How To Build Weight With Sectioning

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Blonding + Bonding Treatments: Read This If You're a Hairdresser

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GLAZING: 4 Reasons To Add Clear to Your Gloss Formulas

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Create Cool-Tone Blondes With This Foolproof Custom Formula!

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TIMESAVING TIPS: Try This Custom Foil Application

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Celebrity Styling

Rachel Brosnahan's Elegant Red Carpet Updo

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High-Contrast Blonde in Just 21 Foils—Here's How!

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4 Ways to Avoid Dull & Damaged Blondes

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Aquage Debuts Sustainable Rebrand: See the New Packaging!

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Curls/Texture Care

Are You "Cocktailing" Your Hair Products Correctly?

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Dixie D'Amelio'S Spiky Updo at the MTV VMAs

Monthly Launch List August

Summer Hair Product Guide: 11 Pro Beauty Editor Picks

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6 Genius Cutting Hacks We Stole From Instagram

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Skinny Lights: 5 Foil Tips For Hairline Blondes

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4 Hacks For Copper Balayage (That Actually Lasts!)

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BTC Hair Trend Report

How to Cut & Style Long Curtain Bangs

Lesley Jennison SKP Live

3 Smart Toning Hacks For Dimension

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Cutting Curls/Texture

Curl Care: 5 Common Curl Problems & Solutions

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Meet Your New Subscription Obsession: The BTC Beauty Box

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3 Brush Hacks For Blended Balayage + Teasylights

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo