No question Pinterest is the go-to when you’re creating a look book for your sister’s bridal shower, and Instagram is the perfect place to post that romantic selfie you took with your sweetie in Key West. But are you working your favorite social media destinations to build your career as well as your social life? PRAVANA Digital Communications Manager, Caisa Airmet—who claims more than 154,000 followers for her company on Instagram and over 108,000 on Facebook—offers these tips to promote your skills and your business online.

1. Post often and post your best. “The beauty industry…