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If you’re not doing men’s grooming, you’re missing out on one of the fastest-growing segments in the industry—which means you’re missing out on money. But how do you tap into this market if you’re in a salon? You may think men prefer going to a barbershop, but you can give them an authentic barbering experience in your chair, too. We talked to Matty Conrad, BTC's best barber bro, for his take on what matters to men in his shop and how you can get men into your salon!
1. Your consultation has never mattered more.
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