“Whether they’re celebrities, models or regular salon clients, women all want the same thing,” declares Matrix Celebrity Stylist George Papanikolas. “They want hair that’s healthy, modern and effortless.”

With clients like the Kardashians, Britney Spears, Miranda Kerr and Minka Kelly—and clients on waiting lists in L.A., New York and Dubai—George’s signature balayage techniques deliver just that. Using approaches like his 2-Step Backcomb Balayage, he creates seamless, natural-looking color, while maintaining the integrity of the hair and keeping his books full with clients willing to pay $600 and up for his highlighting services.…