Women with straight hair crave texture, especially those natural "fresh from the beach" waves. In the past, women would have to perm their hair to get the kind of curls and waves they wanted, but perms of the past left a lot to be desired. Often the goal of soft, beautiful curls ended up looking "too" curly, fuzzy and lifeless. Plus frizz and breakage were common challenges. Introducing the Eufora Flash Wave™ technique, which, in partnership with Eufora AloePlex™ Waving Solutions, creates waves and texture without sacrificing healthy hair. The Flash Wave™ was designed to…