Are your clients looking for a brilliantly shiny and conditioned cool blonde result that still looks natural? With new Majirel High Lift from L’Oréal Professionnel, you can create beautiful soft dimension or bold dramatic statement looks your clients will love!
See how Artist and Master Colorist, Jason Backe for L’Oréal Professionnel at Ted Gibson Beauty in New York, NY uses L’Oréal Professionnel Majirel High Lift to achieve a truly multi-dimensional and bright blonde.
Give your clients their coolest blonde with NEW Majirel High Lift from L’Oréal Professionnel.
STEPS
Divide the hair into quadrants.
Starting in the back right quadrant, apply Formula A (Majirel High Lift Ash + Majicréme Developer 30-volume) on 1/4 to 1/2-inch horizontal sections beginning in the nape and working up to the crown.
Repeat on the back left quadrant.
Move to the right front quadrant and apply Formula A on 1/4 to 1/2-inch sections.
Process for 50 minutes. Wet, emulsify, rinse and shampoo twice with L’Oréal Professionnel Post Color Shampoo.
Create a horseshoe shape from recession to recession along the parietal ridge including the whirl pattern.
On the right side, take a 1/4-inch diagonal section following the shape of the hairline. Use a fine stitch, and place on foil, applying Formula B (L’Orèal Professionnel Platinium Ammonia-Free + Platinium Nutri-Developer 20-volume) on the hair from root to end. Then tri-fold the foil closed.
Take a parallel 1/2-inch section using a natural stitch and place on foil, applying Formula B (L’Orèal Professionnel Platinium Ammonia-Free + Platinium Nutri-Developer 20-volume) on the hair from root to end. Then tri-fold the foil closed.
Take a parallel 1/2-inch section using a slice and place on foil, applying Formula B (L’Orèal Professionnel Platinium Ammonia-Free + Platinium Nutri-Developer 20-volume) on the hair from root to end. Then tri-fold the foil closed.
Repeat on the left side.
On the top of the head, on the shallow side, under the part and 1/2-inch from the front hairline, take a 1/2-inch diagonal section following the shape of the front hairline. Use a natural stitch, place on foil and apply Formula B (L’Orèal Professionnel Platinium Ammonia-Free + Platinium Nutri-Developer 20-volume) on the hair then tri-fold the foil closed.
Repeat twice.
Move to the opposite side and repeat the same pattern in six sections pivoting off the front hairline.
Process until hair is pale blonde.
Wet, emulsify, rinse and shampoo twice with L’Oréal Professionnel Post Color Shampoo. Condition and preserve color radiance with a Série Expert CristalCeutic In-Salon Treatment.
Color Formulas
Formula A: Majirel High Lift Ash + Majicréme Developer 30-volume
Formula B: L’Oréal Professionnel Platinum Ammonia-Free + Platinum Nutri-Developer 20-volume
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