Scruples Shock Factor Technique

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Reds Falling Flat? Here's How To Make Them Look More Expensive

Pastel and vibrant haircolor is making a big splash in today’s fashion and celebrity styles. The Shock Factor Technique is an adaptable, practical approach to using Urban Shock on clients in your salon.

Watch the Video: Scruples Co-President – Creative Mia Liguori McHugh’s working with pastels.

Dowload this How-To PDF!

STEPS

Part off a rectangular section in the front fringe and a triangular section on the right side of the head.
Prelighten sectioned hair with POWER BLONDE Lightening Powder.
Squeeze a pea-sized amount of URBAN SHOCK color into a mixing bowl and gradually mix in ER Emergency Repair Conditioner to sheer out the URBAN SHOCK until desired pastel shade is achieved.
Apply two slices of pastel URBAN SHOCK Color Craze, followed by a thin slice of vibrant URBAN SHOCK. Process for 15 minutes at room temperature or under a preheated dryer (allow for a 5-minute cool down).
Pastel Color Selection
Base Color: Prelighten with POWER BLONDE Lightening Powder
Toner: HIGH DEFINITION Color Gel – Creme Toner
(1 3/4 oz 00 Clear Base, 1/4 oz 4BV, 1/8 oz 8G)
Accent Color: URBAN SHOCK Color Craze (alternate slices)

- 2 slices pastel pink
- 1 thin slice vibrant pink
Vibrant Color Selection
Base Color: TRUE INTEGRITY Opalescent Colour Creme – Level 2 Neutral
Accent Color: Prelighten with POWER BLONDE Lightening Powder
URBAN SHOCK Color Craze (alternate slices)

- 2 slices vibrant pink
- 1 thin slice vibrant purple
Shampoo and condition hair with Renewal Color Retention Shampoo and Conditioner or WHITE TEA Sulfate Free Restorative Shampoo and Conditioner. Use caution when shampooing out Urban Shock Color Craze.