Obsessed doesn’t even begin to explain our feelings about this amazing platinum makeover by Erik Gutierrez (@hairerik), owner of AGENCE Salon in San Dimas, Calif. Erik’s work earned him a #ONESHOT nomination for Transformation Shot of the Year, and now we have his exclusive formula! Check it out.
Total chair time: 4 hours
Pricing: $325
STEPS
Using Formula A, baby light the full head in foils, starting in the nape and working toward the front.
For any hair not in foils, paint just the ends with Formula B. Process for 25 minutes.
Rinse, shampoo and condition using Oribe Signature Shampoo and Conditioner. Towel-dry.
Apply a shadow root using Formula C. Process for 10 minutes, then rinse.
Tone using Formula D. Process for 8 minutes, then rinse.
To style, Erik applied Oribe Imperial Blowout Transformative Styling Crème and Davines Oi All In One Milk, then blow-dried the hair. He used a Hot Tools 1¼ inch Marcel Iron to create soft waves and finished with Oribe Dry Texturizing Spray and KEVIN.MURPHY POWDER.PUFF.











