A leader in keratin smoothing, Keratherapy is also a leader in innovation! Their latest keratin smoothing treatment, Pure Renewal Plus, is a Formaldehyde-free formula that offers up to 90 percent curl and wave reduction, eliminates frizz, adds shine and drastically increases the hair's manageability. Here's how you can help bring your client's hair from coarse and resistant to smooth and controlled!
See Keratherapy's Groundbreaking New Treatment—Pure Renewal Plus!
Products Used
STEPS

Begin with a thorough consultation with your client. Be sure that the hair is healthy enough for a keratin smoothing treatment.
Gently cleanse the hair with the Keratherapy Clean Start Pre-Treatment Shampoo. Work shampoo into a lather from roots to ends, being sure not to massage or scratch the scalp. Rinse well, then towel-dry and detangle with wide-tooth comb.
Blow-dry the hair until 75 percent dry. If you have clients with extremely coarse or resistant hair, blow-dry until 100 percent dry.



















