Vivacious Red

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Red Courses

1:40:12

Multi-Dimensional Reds

Larisa Love shares her fall hair trend insights, teaching you how to customize rich reds and coppers.

@larisadoll

(91)

1:36:58

Red & Ginger Hair Color

Learn how to formulate for different reds/coppers depending on desired undertone from Megan Schipani.

@shmeggsandbaconn

58:28

The Perfect Copper

Create vibrant copper shades for every client with Hollywood's colorist Chad Kenyon.

@chadkenyon

1:29:52

Dimensional Reds & Blondes

Master dimensional blondes and vibrant reds with award-winning colorist Leah Freeman.

@leahatfuse

53:26

Copper Root Melt

Farouk Systems Artist Wesley Palmer reveals his secret to achieving the ideal, personalized copper shade for each client.

@wesdoeshair

14:38

TONI&GUY: Socialized – The Instalux (Colour)

Features Electric Violet and Sunset Purple shades, inspired by traditional Japanese arts, creating a rock-chick style.

@toniandguyworld

10:09

TONI&GUY: Socialized – The Ikon (Colour)

A saturated Retro Red with micro lights, reflecting non-conformist individuality inspired by Prada and Marc Jacobs campaigns.

@toniandguyworld

11:14

TONI&GUY: Socialized – The Bailey (Colour)

Inspiration from Balmain and June Graham's BHA-winning collection, creating a dramatic statement influenced by Grace Jones.

@toniandguyworld

Modern Auburn Hair: How To Create Rich, Expensive-Looking Color

STEPS

Before

Subdivide the hair from the apex of the head to behind the ear. Beginning on the left side, take horizontal partings from 1 inch above the ear. Weave or slice (depending on client’s hair density and texture) and apply Formula A.

Continue working up the head in the same manner to just below the client’s natural part. Remember to incorporate the hair at the client’s front hairline as the sections move above the parietal ridge.

Repeat on the opposite side.

Proceed to the back of the head. Take a slight diagonal parting just below the crown. Continue working up the head in the same manner: 1-inch partings (approximately three to four foils) with Formula A.

Begin the base color application below the crown (below the bottom foil) and divide the back of the head into two sections. Start at the nape and take two horizontal partings, then apply Formula B to new growth (feather slightly into the midshaft where needed). Repeat on the opposite side.

Continue the base color application in the crown area to the new growth between the foils.

Move to the right front section. Continue the base color application between the foils, working from the bottom of the section to the top. Repeat on the opposite side.

Returning to the nape, take horizontal partings and apply Formulas C and D in varying patterns, depending on desired depth and dimension. For example, you can alternate or split the strand and apply both formulas on a single section.

Pro Tip: Leaving sections of hair or strategic ends uncovered creates an additional aspect of dimension.

Process for 20 minutes after the final balayage section is applied. Rinse, shampoo with Joico K-PAK Color Therapy, then rinse again. Thoroughly towel-dry the hair, then apply Formula E. Process for 20 minutes. Then, rinse thoroughly, apply Cuticle Sealer for 5 minutes, and shampoo and condition with K-PAK Color Therapy.