Icy blondes and curly texture are in bloom for Aveda's Rare Bloom Spring 2015 Collection. This cool, icy blonde is the perfect shade for spring—it's fresh, youthful and really packs a punch. "Blonde means different things to different people. Creating the perfect blonde is about envisioning the guest's desired tone and using haircolor to achieve beautiful results. That's why blonde finish is amazing—you can refine any shade of blonde to perfection in minutes," says Ian Michael Black, Aveda Global Artistic Director, Hair Color. Here Ian Michael breaks down this stunning color, while Ricardo Dinis