You asked for more and we’re giving it to you. Color WOW Root Cover Up Red is back! And we’re ready to spread the love. As a stylist, you can’t always be with your client—you’re not exactly clutch compatible—and that masterful red isn’t everlasting. They’re going to need a way to hide those pesky grays and overthrow that regrowth without resorting to those tragic box colors. Here’s how!

Color WOW Red
Specially made to adapt to any natural red hue, Color WOW is water resistant and doesn’t come out until your client is ready to shampoo it out.…