PRAVANA Purify & Revive Cleanse is a color-safe shampoo that is powered by plant-based Lactic Acid to instantly remove build-up without stripping the hair of moisture. It can be paired with any PRAVANA conditioner for a custom haircare routine and doubles as a backbar item and retail item for clients to use at home.
Purify & Revive Cleanse will be available January 2021.
For more information, visit pravana.com.
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