The secret is out! Guy Tang’s line, #mydentity, is a full line of customized colors that he created to empower his #hairbestie family and enable anyone to find their #mydentity. Flip through the gallery above to see swatches and products!
The details
- Pre-blended, customized shades
- Miru-Style X-HP, which offers heat protection up to 450 degrees
- VibraRiche technology that gives two times the shine
- Keratin and argan seed oil blend in direct dyes to protect and condition
- Lavender fragrance
The line
- Permanent and demi-permanent shades in a Natural Series, a Fashion Series and a Pre-Blended line
- Five X-PRESS Toners
- Six Direct Dye Vibrant Pastel shades
- Four Dual Boosters (can be used as direct dyes or to customize, boost, correct or neutralize any formulation)
- Four permnanent developers and one demi-permanent developer
- #Big9 Crème Lightener, which lifts up to nine levels in a single application without heat
- #Magnum8 Powder Lightener, a dust-free, violet powder
For more information, visit mydentitycolor.com.
