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Keratin Complex—the brand that revolutionized the hair care industry with its Smoothing Therapy treatments and most recently Color Therapy™, a complete collection of keratin-enhanced professional hair color—is undergoing a packaging evolution for its products that will give the brand a modern image, while keeping the award-winning formulations intact.
The company’s decision to rebrand the entire product lineup “Demonstrates not only our continued innovation but also our dedication to staying on the forefront of the beauty industry as the leaders of the smoothing category,” says Lindsay Solomon, Vice President of Marketing and PR for Keratin Complex.
“The project is certainly one that is personal to the creative team, as we have developed the line from sketch to production,” Creative Director Kirstin Gundersen says of the intensive process. “It is truly a collaborative effort—one where all team members feel as though they have their fingerprint on the project.”
For more information, visit www.keratincomplex.com
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