Keratin Complex’s signature Express Blow Out (EBO) smoothing system has been re-launched and re-branded as KCEXPRESS. While the name and packaging have been revamped, the popular color add-on service is still enhanced with Keratin’s signature smoothing formula and promises to deliver a polished blowout and lock in freshly applied color all in just 15 minutes.
KCEXPRESS comes in liters, 16 oz. and 4 oz. bottles and has been revamped with white with hot pink packaging.
What’s more is, when stylists add KCEXPRESS to a color appointment, they can expect to see an average increase in ticket price of $75—a major win for stylists’ schedules and income.




















