Your blondes deserve the VIP treatment, so Joico created Blonde Life, a full-service blonding line that includes nourishing natural oils and powerful hair healers. The Brightening Shampoo and Conditioner include:
- Arginine: This naturally-occuring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to reduce breakage.
- Monoi oil: Rich in essential fatty acids, this exotic blend of coconut oil and Tahitian gardenia flower extract nourishes and protects each strand.
- Tamanu oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor and helps smooth brittleness.
- Bio-advanced Peptide Complex®: Joico’s blend of smart, hair-identical keratins repair hair from the inside out, actively “seeking out” and locking in on damaged sites.
- Natural detoxifiers: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.
For more information, visit joico.com.
