The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
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C∅R.Color™ KERATIN™ Lightener
Hair ColorO&M

C∅R.Color™ KERATIN™ Lightener

Dyson Airwrap™ Coanda 2x
Blow DryersDyson

Dyson Airwrap™ Coanda 2x

LINEONE Hair Clip in Extensions
Industry NewsLineone Hair

LINEONE Hair Clip in Extensions

LINEONE Hair Genius Weft
Industry NewsLineone Hair

LINEONE Hair Genius Weft

LINEONE Hair Straight Keratin Extensions
Industry NewsLineone Hair

LINEONE Hair Straight Keratin Extensions

LINEONE Hair Wavy Keratin Extensions
Industry NewsLineone Hair

LINEONE Hair Wavy Keratin Extensions

KMS Hair HairStay Dry Oil Hairspray
HaircareKMS

KMS Hair HairStay Dry Oil Hairspray

KERASILK Hydrating Essence
HaircareKERASILK

KERASILK Hydrating Essence

Froth Blowout Foam
BlowoutsMilbon

Froth Blowout Foam

Sam Villa® Pro Results Cordless Flat Iron
HaircareSam Villa

Sam Villa® Pro Results Cordless Flat Iron

Artistic Toners
Hair Color

Artistic Toners

Saphira Volume Boost
StylingSaphira

Saphira Volume Boost

Saphira Mineral DeFRIZZ
HaircareSaphira

Saphira Mineral DeFRIZZ

Saphira Healing Repair
HaircareSaphira

Saphira Healing Repair

Saphira Divine Curls
HaircareSaphira

Saphira Divine Curls

Fresh Affair Dry Shampoo
StylingKérastase

Fresh Affair Dry Shampoo

V.I.P. Texturizing Spray
StylingKérastase

V.I.P. Texturizing Spray

The Gloss Color
Industry Newsmilk_shake® PRO

The Gloss Color

Redken Pro-Oxide Developer
Hair ColorRedken

Redken Pro-Oxide Developer

Forget Frizz Anti-Frizz Shampoo & Conditioner
ConditionersAmika

Forget Frizz Anti-Frizz Shampoo & Conditioner

Frizz-Me-Not Hydrating Anti-Frizz Treatment
FrizzAmika

Frizz-Me-Not Hydrating Anti-Frizz Treatment

Extensions Essentials Bundle
HaircareLineone Hair

Extensions Essentials Bundle

Epres™ Bond Repair Treatment
HaircareEpres™

Epres™ Bond Repair Treatment

BaBylissPRO StyleSwitch™ Multi-Styler
Blow DryersBaByliss Pro

BaBylissPRO StyleSwitch™ Multi-Styler

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