The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
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All TopicsHair ColorHair ExtensionsHaircareCutting Curls/TextureMen'sStylingTools
Oribe® Hair Alchemy Fortifying Treatment Serum
HaircareOribe

Oribe® Hair Alchemy Fortifying Treatment Serum

Oribe® Gold Lust Repair & Restore Shampoo and Conditioner
ConditionersOribe

Oribe® Gold Lust Repair & Restore Shampoo and Conditioner

IQsfera Hair Dryer
Blow DryersGA.MA Italy Professional

IQsfera Hair Dryer

Minerva Beauty Seraya Head Spa
BusinessMinerva Beauty

Minerva Beauty Seraya Head Spa

Shades EQ™ Pearl Vinyl Blonde Collection
Hair ColorRedken

Shades EQ™ Pearl Vinyl Blonde Collection

Powder Lightener With Bonding Complex
Hair ColorDanger Jones

Powder Lightener With Bonding Complex

BELLAMI X Eric Vaughn Infinity Weft Collection
Industry NewsBellami Hair

BELLAMI X Eric Vaughn Infinity Weft Collection

Danger Jones Gloss Toner With Bonder
Danger Jones

Danger Jones Gloss Toner With Bonder

Deluxe Prime Reconstructive Oil
UncategorizedTRUSS Professional

Deluxe Prime Reconstructive Oil

Paul Mitchell Neuro Style+ 1″ Ceramic Straightening & Styling Iron
Flat IronsPaul Mitchell®

Paul Mitchell Neuro Style+ 1″ Ceramic Straightening & Styling Iron

Paul Mitchell Awapuhi Wild Ginger Anti-Frizz Hairspray
UncategorizedPaul Mitchell®

Paul Mitchell Awapuhi Wild Ginger Anti-Frizz Hairspray

Paul Mitchell Texturizing Spray
StylingPaul Mitchell®

Paul Mitchell Texturizing Spray

Paul Mitchell Extra-Body Hairspray
UncategorizedPaul Mitchell®

Paul Mitchell Extra-Body Hairspray

Paul Mitchell Neuro Curl+ Ceramic Curling Iron
Curling Irons/RodsPaul Mitchell®

Paul Mitchell Neuro Curl+ Ceramic Curling Iron

Paul Mitchell Neuro Dry+ Folding High-Velocity Hair Dryer
Blow DryersPaul Mitchell®

Paul Mitchell Neuro Dry+ Folding High-Velocity Hair Dryer

Paul Mitchell Express Ion Round Brush
BlowoutsPaul Mitchell®

Paul Mitchell Express Ion Round Brush

Philocaly the CW Collection
Hair ExtensionsPhilocaly

Philocaly the CW Collection

Chitosan™ Multi-Use Styling Spray
HaircareDyson

Chitosan™ Multi-Use Styling Spray

Dream Blowout Glass™
Industry NewsJoico

Dream Blowout Glass™

HeatBounce™ Heat Protectant
Industry NewsK18 Hair

HeatBounce™ Heat Protectant

BEACHWASHED Hair Deep Current Treatment Oil
UncategorizedBeachwashed Hair

BEACHWASHED Hair Deep Current Treatment Oil

Fatboy.® Hair Honey Putty
Industry NewsFatboy.® Hair

Fatboy.® Hair Honey Putty

Moroccanoil® Color Rhapsody Oxidative Cream Developer
Hair ColorMoroccanoil

Moroccanoil® Color Rhapsody Oxidative Cream Developer

C∅R.Color™ KERATIN™ Blue Lightener
Hair ColorO&M

C∅R.Color™ KERATIN™ Blue Lightener

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