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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
Hair Color
Haircuts
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Styling
Business
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Texture
Men's
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Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
Products
All Topics
Hair Color
Hair Extensions
Haircare
Cutting Curls/Texture
Men's
Styling
Tools
Tools
CHI
The Toolbar by CHI
Product Launches
Liss Unlimited From L'oréal Professionnel
Product Launches
Humidity-Proof Products From L'oreal Professionnel
Shears
Master Shears From WASHI
Product Launches
René Furterer
Rene Furterer KARITE Intense Overnight Nourishing Treatment Leave-In
Product Launches
Strength Cure Line From Pureology
Blow Dryers
TONI&GUY
TONI&GUY Heat Styling Tools
Conditioners
TIGI
Toning Products From TIGI™ Bed Head
Product Launches
Surface Curls 3-Step System From Surface Hair
Product Launches
Goldwell
Goldwell Kerasilk Keratin Smoothing Service
Business
Discover SalonBooker
Tools
Aero-Introduction Set and Blade Replacements From Aerorasor
Tools
Aero-Intro Set and Blade Replacements From Aerorasor
Hair Color
L'oréal Professionnel Majirel Cool Cover
Conditioners
Keratin Complex
Keracolor Purify Plus Leave-In Conditioning Treatment
Product Launches
PRAVANA
Pravana NEVO Styling Expansion Collection
Conditioners
KEVIN.MURPHY Plumping Line
Product Launches
OmniPotent Duosity Deep Conditioning Treatment
Hair Color
AG Hair Colour Care System
Product Launches
Schwarzkopf Professional
OSiS Whipped Wax From Schwarzkopf Professional®
Hair Color
Evolution of the Color³ Permanent Color
Tools
Beauty From Abroad
Business
Color Timer From Product Club
Business
New DVD Collection For Colorists From Product Club
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