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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

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Essie Bridal 2015 Collection

Essie Bridal 2015 Collection

RUSK Heatshift and Mousse

Product Launches

RUSK Heatshift and Mousse

Aimka Signature Room Fragrance

Aimka Signature Room Fragrance

ABSOLUTE KERATINE Ultimate Renewal Care Collection From Rene Furterer

René Furterer

ABSOLUTE KERATINE Ultimate Renewal Care Collection From Rene Furterer

Essential Haircare From Davines

Product Launches

Essential Haircare From Davines

VERB Curl Cream

VERB Curl Cream

Texture Release Curl Shape and Shine Cream From Avlon

Texture Release Curl Shape and Shine Cream From Avlon

DURA CHI Hairstyling Iron From CHI

DURA CHI Hairstyling Iron From CHI

Moroccanoil Styling Gel

Product LaunchesMoroccanoil

Moroccanoil Styling Gel

Dry Shampoo Light & Dark Tones

Dry ShampooMoroccanoil

Dry Shampoo Light & Dark Tones

Aveda Enlightener™ Blonde Finish Protective Toners

Demi-Permanent ColorAveda

Aveda Enlightener™ Blonde Finish Protective Toners

Igora® Royal Absolutes and Igora® Royal Absolutes Age Blend From Schwarzkopf Professional®

Hair ColorSchwarzkopf Professional

Igora® Royal Absolutes and Igora® Royal Absolutes Age Blend From Schwarzkopf Professional®

Healthy Sexy Hair Soy Renewal Creme Oil

StylingSexyHair

Healthy Sexy Hair Soy Renewal Creme Oil

EuforaStyle NEW! Additions

Product LaunchesEufora

EuforaStyle NEW! Additions

Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray

HaircareAlterna Haircare

Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray

Matrix Biolage Cleansing Conditioners With Leave-In Treatment

ConditionersMatrix

Matrix Biolage Cleansing Conditioners With Leave-In Treatment

Essie Spring 2015 Collection

Essie Spring 2015 Collection

Blonde Idol

Hair ColorRedken

Blonde Idol

Redken NEW! Frizz Dismiss

ConditionersRedken

Redken NEW! Frizz Dismiss

Frizz Dismiss FPF 20 Smooth Force

Frizz Dismiss FPF 20 Smooth Force

Keratherapy Extreme, Intense and Pure Renewal Smoothing Treatments

Product LaunchesRené Furterer

Keratherapy Extreme, Intense and Pure Renewal Smoothing Treatments

Miracle Repair Reconstructor From Malibu C

Product Launches

Miracle Repair Reconstructor From Malibu C

Pureology Shampoo and Condition, Curl Complete and Split End Salve

Product Launches

Pureology Shampoo and Condition, Curl Complete and Split End Salve

ReGenesis: A RevitaLash Collection For Fine and Thinning Hair

ReGenesis: A RevitaLash Collection For Fine and Thinning Hair

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