How-To: Fringe Frame

Every hairdresser knows that creating lived-in, effortless-looking hair, ironically, often takes the most effort. But the stylists at TIGI® wanted to make it a little easier, so they found a way to bottle second-day texture with their newest innovation, JOYRIDE. This gripping texturizer—the first of its kind—promises to be your new styling obsession. This look, the second in a series of four “ultimate Bed Head” looks was created using JOYRIDE (and a cocktail of other classic Bed Head products) for one seriously sexy style.