This platinum ice look inspired major hair envy on our Instagram—when we posted this look by Jazz Brannick (@hairbyjazzmine) from Victoria, British Columbia, it got more than 5,500 likes! Check out how she achieved this perfectly platinum bleach and tone.
Pricing: Jazz would charge between $175 to $200 depending on how much haircolor she used.
STEPS
Before
Apply Formula A to the regrowth and process until you reach the palest yellow, about 30 to 35 minutes.
When the client is almost done processing, apply Formula B to the mids and ends for only 10 to 12 minutes to bump up the level and remove deeper yellow pigment.

At the bowl, Apply Formula C to towel-dried hair and process for 5 to 7 minutes until you achieve a slight silver tone.
Shampoo with milk_shake Silver Shine Shampoo and condition with Loma Violet Conditioner.
Finished Look










