3 Tips for Selling Retail WITHOUT Being Pushy Selling retail can be stressful—not just for you, but also for your clients. It might seem like being aggressive is the only way to make sure clients go home with quality products, but OLAPLEX Artist Carlos Rojas (@colorbycarlos) is here to tell you it's not. In fact, he Continued
Why Ingredient Transparency Is Key: Ray Civello Launches Back of Bottle™ No longer a term only used by eco-conscious clients, “clean beauty” is becoming a mainstay in salons for every service. With the launch of Back of Bottle™, a new product line from hairdresser and industry pioneer Ray Civello, clean beauty goes one step further, Continued
New Season, New Products: Say Hello to the Fall BTC Beauty Box! Fall is finally here: time to swap your bikinis for sweaters and iced coffee for a PSL. But nothing really says “Happy Fall” more than new beauty products! This season, your BTC Beauty Box is filled with moisturizing styling products (for the chilly Continued
How To Perfect Three Types Of Waves With The Right Technique When the salon is packed, it's easy to fall into a curling routine that gets your clients out the door fast—but when you're asked for a certain style of wave, what really makes the difference? We'll take you through the small techniques that make Continued
